My professional experience portfolio showcases a diverse array of projects that align with the principles of design-led innovation and human-centred design, essential for addressing complex and ambiguous challenges. It highlights my ability to drive transformation and deliver creative strategic solutions, from developing compelling marketing campaigns and crafting engaging digital content to leading cross-functional teams and managing stakeholder relationships. By leveraging insights from user research and applying multidisciplinary approaches, I have successfully framed innovation challenges, designed impactful deliverables, and communicated findings effectively to both senior clients and diverse audiences. My portfolio reflects a commitment to fostering collaboration, enhancing engagement, and achieving measurable impact through thoughtful and strategic design.