The rebranding project targeted the UK branch of the business, which shifted its focus from financial modeling to data analytics services. This necessitated a new brand identity to reflect a modern, professional, and user-centred image.

 

We began with a design thinking process to define our objectives and shape the brand’s new direction. Our aim was to create a people-centred brand that conveys freshness and modern professionalism.

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I led the prototyping of various webpage designs using Adobe XD, and managed the presentation of these options to non-designer stakeholders and senior leaders for feedback. I also communicated with third-party agencies, ensuring their input aligned with our design goals.

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After refining the prototypes based on feedback, I collaborated with a web developer to implement the designs on WordPress, optimizing the website for ease of management and custom design flexibility. This process involved overseeing the management of third-party relationships and ensuring the final product met our strategic and design requirements.