During my placement at The Yard Digital in Edinburgh (UK), I designed an interactive map for a client, focusing on creating an engaging user-centred experience.

 

My concept was to design a map that could resonate with diverse audiences by simulating a typical daily path through the city. Users would click on various locations they might visit during a day, and as they interacted with the map, a video would demonstrate the app's functionalities relevant to those locations.

 

This innovative solution enhanced user engagement by connecting audience interaction with the app’s practical features.